Shedd Aquarium’s cell-phone connnection
For those who believe that someday the whole world will run through their cell phones, the Shedd Aquarium is supplying a new piece of evidence.
In a TV ad campaign aired this summer on the four major broadcast networks, one of Chicago’s leading tourist attractions tried an unusual experiment. The commercials, which offered free tickets to the premiere of a new aquatic show, were identical in all but one respect.
Some asked viewers to enter the contest by clicking on a Web site, while others asked them to text. The so-called “SMS” plea worked better, resulting in a three-to-one contest entry rate over the “Url.” Click here to see one of the spots.
This research comes from Mobile Commons, a company specializing in mobile marketing. Anyone who thinks it’s merely self-serving can voice their opinion through the Web. Those who see the future in this simple test can go ahead and text.
